The Marketing and Public Relations department handles all official Parkland College social media accounts. (This does not include affiliated/branded social media accounts as defined below.)
Parkland College is a state-funded community college and adheres to the law as established for such institutions, including the right to free speech.
Parkland College does not tolerate discrimination (including age, sex, race, color, creed, religion, ethnicity, sexual orientation, gender identity, national origin, citizenship, disability, or martial status or any other legally recognized protected basis under federal, state, or local laws, regulations or ordinances).
Discriminatory comments, posts, and other content on official Parkland College social media channels are subject to discretionary review and processing (e.g., untagging and removal).
Guidelines for Faculty and Staff
All affiliated/branded social media accounts that are not directly controlled by Marketing and Public Relations need to be made known to the department. This includes any account that uses the Parkland College name or logo and represents agencies of Parkland College (e.g., individual departments, divisions, official student groups, academic programs, athletics, etc.).
Employees’ personal/private accounts are not branded social media accounts. But we ask employees and representatives of Parkland College to demonstrate best practices and appropriate etiquette on social media. An employee’s online presence reflects the college to the community, whether or not they claim to represent the college. Please use discretion and good judgment.
New Account Creation and Current Accounts
New affiliated/branded account requests must go through Marketing and Public Relations. The department will not control the accounts but needs to have moderation access. Marketing must also be made aware of:
- the account manager/point of contact
- the purpose of the account
- a reasonable succession plan for the account, should the account manager leave or no longer manage the account
Official student groups requesting an account must have a faculty/staff advisor representative and provide Marketing and Public Relations with the information required above.
Affiliated/Branded Account Etiquette
Affiliated/branded accounts:
- may not be used to endorse a political party, product, cause, or religious belief.
- must abide by federal, state, and local laws including copyright and trademarks.
- must not contain confidential information concerning students, faculty, staff, alumni as posts to social media.
- must adhere to FERPA and other college policies.
If an account does not comply with these rules, Marketing and Public Relations reserves the right to review and address the noncompliance, and, if necessary, appoint a new account manager or take down the account.
Media Inquiries
Please direct social media-related questions and comments to the Marketing and Public Relations department.
Employees and departments contacted by the media should report said contact to Marketing and Public Relations (marketing@parkland.edu) and consult the Media Guidelines webpage.
Policies and Resources
Marketing and Public Relations provides a variety of resources, policies, and guidelines for employees on the Marketing SharePoint site.