Topics    |     Speakers    |     Request Form    |     Contact Us    |     Home

Communications

10 Must-Haves for your Marketing/PR Toolbox
There are no magic wands or quick fixes. But with a few basic tools, you can start building the foundation for strategic communications. Some are strategic (things you should think about), while others are executional (things you should have or do). All of them will help jump-start your marketing and public relations effort.
Presenter: Katrina Olson

 

10 Steps to a Strategic Communications Plan
Presenter: Katrina Olson

 

10 Questions You Should Answer Before Creating Any Communication Piece  
Whether you’re developing a radio spot, television commercial, print ad, direct mail piece, targeted e-mail, or website, there are 10 questions that will guide your message content, appeal, and delivery.
Presenter: Katrina Olson

 

A Critique of Contemporary News Journalism
Is the press biased? Does the quality and quantity of today’s news sufficiently inform the American people? Take a look at the world of news journalism and the sometimes surprising factors that influence it, including tradition, economics, politics, expediency, news technologies, and marketing.
Presenter: Stephen Brown

 

Decoding Body Language
Tap into your natural ability to read body language, and learn what other people are actually thinking.
Presenter: Michelle Stephens

 

Diffusing Aggression
No one likes dealing with angry clients, but how you deal with them makes all the difference. Learn techniques to neutralize anger and aggression and to create a positive outcome from a bad beginning.
Presenter: Michelle Stephens

 

How to Develop a Crisis Communications Plan
How would you respond to your employees, customers, suppliers, and the media in an emergency? Learn how to identify your key stakeholders and develop a plan for communicating with them in a crisis. Includes tips on dealing with the media.  
Presenter: Katrina Olson

 

How to Handle Media Interviews
When you’re being interviewed for print or broadcast, you want to project a professional, positive image. Learn how to prepare and how to make sure you get your points across. Includes tips on how to act, how to speak, and how to respond to questions.
Presenter: Katrina Olson

 

How to Use Marketing Principles to Improve Your Fundraising Efforts
Tired of launching fundraising campaigns and not getting the response you need? Improve your chances for success by approaching your next capital campaign and ongoing fundraising efforts from a marketing perspective.
Presenter: Katrina Olson

 

Media Regulation and Deregulation since the Telecommunications Act of 1996
Explore why television and radio look and sound the way they do. This speech will cover the intent of the law, key provisions, and its impact on the media landscape so far.
Presenter: Tom McDonnell

 

Overcoming Stage Fright
Learn about this affliction that plagues millions, why it happens, and how it can be overcome.
Presenter: Michelle Stephens

 

Public Relations Dos and Don’ts
Too many companies and executives are caught off guard when approached by the media. Whether it’s a crisis situation or an opportunity to promote your business, you can be prepared to respond like a pro by following a few simple guidelines.
Presenter: Katrina Olson

 

Technology Meets Technique: Amateur Radio and its Public Service
Radio hams have been at the foundation of great advancements in radio communication since the early 1900s. This presentation (with optional PowerPoint) offers a look at the enjoyment, methods, and community service of amateur radio.
Presenter: Stephen Brown

 

The “Blue Plate Special”
This speech takes contemporary news and technologies and examines them through the lens of the communication industries and the world of higher education.
Presenter: Stephen Brown

 

The Changing Role of Local Television—One Man’s Journey
Mike Coulter tells of his journey as a young man through local television, including the changes he has seen firsthand and how they affect the viewer.
Presenter: Mike Coulter

 

The Messages You Send
Learn to understand your personal body language, pitfalls, strengths, and weaknesses.
Presenter: Michelle Stephens

 

The Power and Influence of the Press in the Nineteenth Century
The press was invented in the 1450s, but it was not until the late eighteenth and early nineteenth centuries that it really came into its own as a source of information for most reading members of society. Learn how this newly innervated press increased and spread its influence.
Presenter: Marsh Jones

 

Understanding the Basics of Copyright
Copyright is an ongoing academic/legal concern. Learn the “why” and “what” of basic intellectual property protections. This talk includes 10 major myths about copyright and considers the needs of writers, teachers, publishers, and business.
Presenter: Stephen Brown

 

Video: How Television Works
Learn what goes on in the production of a television show plus how to make your home videos look and sound better.
Presenter: Mike Coulter

 

Writing Poetry, Fiction, and Creative Non-Fiction
Presenter: Marva Nelson

 

 

 

 

Parkland College • 2400 West Bradley Avenue • Champaign, IL 61821 • 217/351-2200 • 800/346-8089
Parkland Home | Site Map | Web Administrator | Updated: Wed, 02 Jul 2003 16:05:46 GMT