Topics    |     Speakers    |     Request Form    |     Contact Us    |     Home

Business and Agriculture

50 Things I Wish I Had Known Before I Started a Business
Guaranteed to scare the most intrepid entrepreneur or produce knowing nods from the most seasoned professionals, this humorous and all-too-true listing provides a realistic, cautionary, “no holds barred” picture of what you need to think about before starting a business.
Presenter: Katrina Olson

 

A Strategic Marketing Communications Plan for Your Business
Do you have a marketing or public relations plan, or are your communication efforts hit or miss? By following a disciplined planning process, you can make sure your efforts are integrated and on-track to achieve your business goals.
Presenter: Katrina Olson

 

Branding for Small Business and Independent Consultants
Branding isn’t just for big companies and well-known products like Pepsi and Nike. You can make a name for yourself and create an unforgettable identity in today’s marketplace by following eight surefire steps.
Presenter: Katrina Olson

 

Business Ethics
Examine some of the social and ethical issues of business, institutions, and organizations.
Presenter: Don Nolen

 

Ethics in Business, Home, and Community
Should ethics training be required public school curricula? What happens when high ethical standards are not immediately profitable? Explore the role of ethics and ethics training in America, with emphasis on rationale, uses, and misuses of such training.
Presenter: Stephen Brown

 

Five Marketing Misconceptions and How to Overcome Them
These misconceptions address such issues as competition, the power of marketing, target markets, pricing, and implementation through real-world examples and illustrations. You’ll learn how to expand your thinking and look at your business on a broader, more strategic level.
Presenter: Katrina Olson

 

Grain Marketing Price Outlook
Get the latest price analysis for corn and soybeans in east central Illinois, using both fundamental and technical methods. This presentation includes recommendations for a variety of farm marketers, no matter what marketing tools they use.
Presenter: Bruce Henrikson

 

How Effective Are Your Ads?
Whether you develop your own ads, leave it to the newspaper, or use a freelancer or agency, you should continually evaluate what works and what doesn’t. This checklist for critically analyzes your print ads in terms of your position, communication strategy, copy, and design.
Presenter: Katrina Olson

 

Integrated Marketing Communications
What is IMC and how do you do it? Not just “one message, one voice,” true strategic communications is about staying true to your purpose and vision, and constantly reinforcing your business goals through your marketing, public relations, internal (employee), and stakeholder communications.
Presenter: Katrina Olson

 

Leadership Skills
Leadership is the ability to motivate a group of people toward a common goal. Learn how to improve your leadership skills in areas such as delegation, building collaboration, dealing with change, and more.
Presenter: Mark Kesler

 

Management Skills
Managers today need a wide variety of skills such as oral communication, managing people, project planning, time management, and writing skills.
Presenter: Mark Kesler

 

No-cost/Low-cost Marketing for Non-Profits and Small Business
What do you do when you have limited time, money, and resources to get the marketing job done? There are ways to garner media attention and build awareness for your company or organization without breaking what little budget you may have.
Presenter: Katrina Olson

 

Opening Your Own Business
This presentation can cover many topics, from generating ideas to creating business plans to opening day; it can be tailored to suit audience needs.
Presenter: Mark Kesler

 

Reducing the Costs of Computing in the Business Sector
Learn the concepts that will help businesses control or reduce costs of computer equipment, training, and maintenance.
Presenter: Jeff Cox

 

Starting Your own Business: What you need to know.
Learn valuable tips on how to start your own business based on my experience running a private therapy practice and starting several small businesses.
Presenter: Deb Karplus

 

Why Do People Buy? Understanding Motivation
What makes your customers or potential customers tick? What motivates them to try a product, service, or business for the first time or keep coming back? These 20+ “primary motivators” should guide your marketing and advertising strategy and communications.
Presenter: Katrina Olson

 

Why Do You Need a Positioning Statement?
Presenter: Katrina Olson

 

Why Most Marketing Efforts Fail
Is it the media’s fault, your marketing person’s fault, or just bad luck when your marketing efforts fail? The answer is probably “none of the above.” Find out what you can do to make your marketing and advertising more effective. The answer is simpler than you think!
Presenter: Katrina Olson

 

You CAN Brand Your Business Even if your business is yourself!
Presenter: Katrina Olson

 

 

 

 

Parkland College • 2400 West Bradley Avenue • Champaign, IL 61821 • 217/351-2200 • 800/346-8089
Parkland Home | Site Map | Web Administrator | Updated: Wed, 02 Jul 2003 16:05:46 GMT